Different types of email marketing

There are many different types of email communications, here are just a few.

Quick Announcements

Often called postcard emails, these are simple, brief announcements informing customers of a special offer, a popular new product or quick fire sale. These types of emails are typically restricted to a single call-to-action and should be easy for the recipient to scan in a few seconds. Here are 2 quick examples of a quick announcement in action.

Email Newsletters

The primary purpose of an email newsletter is to build upon the relationship with your customer. Of course, this might (and should) indirectly result in an increase in sales, but the focus should be on providing relevant, useful content your subscribers might be interested in.

Often the content isn’t directly related to your products either. For example, an online grocer might send a monthly newsletter featuring a few recipes, a story on the benefits of organic produce and a column with exercising tips.

Catalog Emails

A catalog based email is fairly self explanatory, being an electronic version of a print brochure listing particular products, with the primary goal to encourage customers to purchase.

Press Releases

If you have a list of media contacts that have given your client permission to contact them, email press releases can be a great way to attract news coverage. Of course, there are a number of services that can distribute your press releases to the media, but maintaining their own list of media contacts can be a great way to send targeted, personalized press releases only to those contacts who will be interested.